If you are looking for the best way to connect to all of your customers on the web, you need to make sure that you are considering all channels from email to sms to connect with your customers. Mobile phones have ushered in a new era of information at your fingertips. No longer do you have to wait until you get home to actually go and read the emails that you have for the day or get messages from people. You can easily carry around a messaging platform with you at all times in your cell phone. For marketers, this presents a great opportunity to realize that people will be able to quickly read and look at what you are sending them. However, you also have to take advantage of the small window of opportunity and always make sure that you are able to send something that will be effective.